11. 3rd Time’s a Charm

Storytelling brings strategy to life.

And my time as a speechwriter for the 4-star General leading Air Force maintenance and logistics introduced me to the art of storytelling. 

Speeches ranged from strategy to R&D to the Scouts Popcorn Kickoff. Sometimes the General read them verbatim and other times they were a guide.

I quickly learned to incorporate the power of story, not get emotionally attached to what I wrote, and that most times people only begin to hear us after we say something 3 times (some say 7!)…

In the Air Force, as in business, strategy & comms go hand in hand.

You know your vision, strategy, and the value your business brings. But you also know the feeling when it’s 4 PM the day before a big event and your speech still isn’t ready. Maybe it’s...

• Pitching to a potential investor

• Presenting at a conference

• Or leading a team offsite

You jot down a few notes and well…wing it. But what if you intentionally united your strategy & comms for maximum impact? This looks like...

• Understanding: What’s important to your audience

• Clarity: What you want to communicate in 3 main paints

• Storytelling: Shaping a compelling story for deeper connection

Developing a strategy is just the first step. Communication & follow through are where the rubber meets the road.

Leaders see the results firsthand.

• Increased revenue

• Increased team engagement

• Increased impact

So, what does it look like for your business?

• How are you ensuring clear, concise, and consistent communications?

• Where can your team see themselves in a vision for the future?

• How do you use the power of storytelling to build connection & show impact?

I help small technology and professional services businesses scale and grow. This means leaders work ON the business instead of IN the business. Whether it's a 10-year vision, 3–5 year strategy, or 90-day action plan - we partner to achieve your goals.

If you want to break through to the next level in your business, drop me a message, and we'll arrange a call to see if I can help.

To your success,

~Susan