24. How to Get Your Board on Board
1. BLUF
If you have a board, you want it to be effective.
Too often there is a lack of engagement or clarity.
Enter the 3 As - Align, Articulate, and Arm.
2. The 3 As
Whether you’re a small, medium, or large business or a non-profit, if you have a board, then you want it to be effective.
I’ve served as a Board Director and led numerous board development strategies.
Too often there is a lack of engagement or clarity.
Enter the 3 As to help your board effectively engage & advocate for your company’s future.
Align Skills – Be intentional about who you bring on and align their skills & interests with your needs. Is it funding? Strategic direction? Legal advice? Create a matrix of desired skillsets, roles, and experiences and proactively align towards them.
Articulate the Ask – What is the time commitment & the ask? Too often, directors onboard without understanding what they’re signing up for. It is 9 meetings per year, a financial commitment, and advocating within their network? Whatever the ask, be clear up front.
Arm with Info – Board members are busy and often serve on other boards. Give them a 30-second summary to effectively advocate. Then arm them with deeper info to access, as needed.
3. Application
So, what does it look like for your business?
How can your board be more effective?
Which “A” is the hardest to implement?
What is one thing you can do today to drive greater clarity?
I help small technology and professional services businesses scale and grow.
If you want to break through to the next level in your business, drop me a message, and we'll arrange a 15-min call to see if I can help.
To your success,
~Susan
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