40. Back to Basic(s)
1. BLUF
20 years and counting! Go Air Force.
Vision, mission, and values build your business on solid ground.
Before embarking on 2024 planning revisit your firm foundation.
2. Back to Basic(s)
24 years ago my classmates and I marched up this ramp as basic cadets at the United States Air Force Academy.
Four years later, we tossed our caps in the air in celebration at gradation.
Back then the ramp read, “Bring Me Men…”
Today, it reflects the Air Force core values.
Integrity first.
Service before self.
Excellence in all we do.
As I attended our 20th reunion in Colorado Springs recently, it got me thinking about how important our values are to who we are personally & professionally.
I strive to uphold these core values not only as a wife, mom, daughter, friend, and more…
But also, as a former Air Force officer, in corporate America, and now as a small business owner.
Values are 1 leg of a 3-legged stool that comprises the firm foundation of a successful business.
Your vision – the future you intend to create
Your mission – what you do
Your values – what you believe in
It’s like building a sandcastle on a firm foundation instead of shifting sand - changed by every wave.
Now that we are officially in Q4 and embarking on 2024 planning, we would do well to get back to basics and reflect on our firm foundation.
Before clarifying priorities.
Before setting goals.
Before assigning tasks.
For a refresher on this topic, check out my recent article.
3. Application
So, what does it look like for your business?
Are you building your business on solid ground?
What are your vision, mission, and values?
What is one thing you can do today to drive greater clarity?
To your success,
~Susan
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