55. The Value of a Strategic No
What’s Inside
A Strategic No
Love/Neutral/Can't Stand
1. A Strategic No
The power to choose is a gift.
In business, as in life, a Strategic No opens the Possibility of YES.
It may look like:
Yes, I will lead a Scout Troop.
No, I will not serve on the PTA.
Yes, I will focus on professional services.
No, I will not try to serve everyone.
Just recently, an opportunity arose to lead a strategic planning retreat.
Leadership may want to meet on a Saturday.
Unfortunately, that doesn't work for me in this season of life.
So, it may mean choosing soccer Saturdays over revenue.
But all revenue isn’t created equal & some is more expensive than others.
What’s your Strategic No?
Re-examine your telos & then build your business around it.
Start here with this free resource to...
Define success and your go-to market plan.
Clarify what you want to achieve over the next year.
Determine what you need to do in the next 90 days.
2. Love/Neutral/Can’t Stand
To help streamline your operations and more effectively implement your strategy, try the exercise below.
On a daily basis –
What activities do I love doing?
Where am I neutral?
What can’t I stand?
Doing what we love (Zone of Genuis) generates energy, creativity, and impact.
For activities that sap our energy, consider four options:
Jettison – Is it actually needed? Can my business do without it?
Hire – Does it make sense to hire for this work?
Outsource – Can I bring on transactional support to get the job done?
Training – Do I or my team need training to implement effectively?
Invest the time today to create the future business you want.
3. Ways to Work Together This Year
Strategy Power Hour: 60-min virtual session to tackle a specific challenge your business is facing. (Schedule)
1:1 Private Strategic Advisor: Develop long-term vision & near-term priorities and goals. Meet 2x/month during 1-hr virtual sessions. (Learn More)
VIP Strategy Session for Growth: Virtual half-day session to leverage your expertise for growth. Develop North Star with your go-to market plan. (Learn More)
Exploring Entrepreneurship: 15-min virtual call to explore if entrepreneurship is the right path for you. (Schedule)
As always, thanks for reading.
To your strategic success,
Susan
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